Change to the Report Card Process

This is a heads up that we are going to be making a change next week to our Report Card process.

Previously, Report Cards were sent to any domain generating in excess of 0.1% inbox complaints. The Report Card itself listed the specific inbox complaint number.

The new Report Cards will be sent to domains generating in excess of 0.3% inbox complaints. While 0.1% is still the target for a bulk mailer, we do not feel it is necessary to alert mailers of a potential problem until they have reached 0.3%. In addition to this change, we will no longer be providing the specific inbox complaint percentage for each domain. The report card will simply be an indication that you have exceeded 0.3% and that you should check your processes to ensure you are managing your spam complaints.

We have also updated our Report Card information page on the Postmaster site and the text of the Report Card itself. The new text of the Report Card is as follows:

From: postmaster@aol.com [mailto:postmaster@aol.com]
Sent: 9/6/2005 9:45:07 AM Eastern Daylight Time
Subject: AOL email concerns for "domain name"

Dear "domain name",

You are receiving this message via our automated "Report Card" process because our available data indicate that in the last 24 hours your domain's [insert domain here] mail stream has exceeded an inbox complaint rate of 0.30%.

This email is only an indication that your domain's mail stream has exceeded a pre-defined complaint threshold; it is not necessarily indicative of a spam problem. We send a report card to every domain that exceeds this threshold, regardless of what type of mail is sent. We hope that it may be useful to help identify potential issues.

For additional information please visit our Postmaster website, where one can find a more detailed explanation of how the Report Card system works, AOL's technical requirements for sending email to us, AOL's best practices guidelines for bulk-mailers, and more.

This is an automated notification. Replies to this email will not be seen.

The next step we plan to take is to send a different report card to domains generating over 1.0% inbox complaints. So, if you have 0.3% - 1.0% you will get Report Card #1. If you have over 1% complaints, you will get Report Card #2. This change will likely be made in the coming weeks, and we will post the text for Report Card #2 at that time.

Christine
Manager, Postmaster Team

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